BAD NEWS SPREADS LIKE WILDFIRE BUT GOOD NEWS SPREADS SLOWLY

RUG INDUSTRY HAS BEEN DOING PRETTY FINE OVERALL DURING COVID-19. DON'T MISS THE BOAT. DON'T BE UNDER-STOKED & LET THE CUSTOMERS WALK AWAY BECAUSE YOU DON'T HAVE THE RUG THEY ARE LOOKING FOR !!!

DON'T TAKE OUR WORD FOR IT – READ ON & JUDGE FOR YOURSELF (See attachments)

During pandemic, people were confined to their homes and had no opportunity to spend on leisure activities like summer vacation, shopping, dining out, theater/movies/concerts with little gas/car expenses, etc. Apart from these big savings, many were suddenly flush with extra cash from Uncle Sam by way of $600/person, guaranteed paychecks (due PPP loans with no pay-cuts or job-cuts), liberal unemployment benefits, EIDEL loans to businesses, etc. The result: The extra cash & spare time on hand prompted many to undertake home improvement projects that they have been postponing for months, if not years (including buying a rug). Personally speaking, I completed many of my gardening projects that I have been putting off for years !

WHY YOU MAY BE MISSING THESE SIGNS ?

Generally, rug dealers are conservative/superstitious or cautious. It takes them months to divulge they have been doing well – your own dealers may be shy to admit it! Despite this, there have been tell-tale signs all along that rug dealers are generally doing well, if not very well. In fact, many reputable dealers like KELATY, FEIZY & DYNAMIC have reported bumper sales. Stock market is breaking records. Affluent customers, who generally invest more in stock markets, are flush with cash. These are the people who buy the higher-end rugs. Further, our industry moves in tandem with home furnishings/improvement & construction industry. If you have spent thousands on hardwood floor, you won't skimp on a rug!

VACCINES ARE HERE. MORE GOVERNMENT CASH INCENTIVES ARE ON WAY. LOOK AT MANY OTHER POSITIVE SIGNS!!!

The last 3/4 quarterly results of Home depot, Lowe's and other big box stores are fantastic. Holiday retail sales are much better than last year. Home construction is in upswing. Home prices are breaking records. Ports are busy. Auto sales are up. Tax collections are way over expected levels. Credit card borrowings are higher but delinquencies are lower. Lumber prices are sky-rocketing, etc., etc.

BE SMART! FILTER THE NEWS FROM THE NOISE !!!

1 - Kalaty sales dramatically up (AREA magazine, Fall 2020)

2 - FEIZY sales crazily up (AREA magazine, Fall 2020)

3 - Dynamic sales above 2019 (Rug News, Dec 2020)

4 - Consumers flush with cash....(Nov 2020)

5 - Consumers renovate...(Rugs News & Design, July-Aug 2020)

6 - Flooring sales persist.....(Aug 2020)

7 - Pent up demand, lumber prices up...(Sept 2019)

8 - Home Depot sales up from 2019....(Nov-Dec 2020)

9 - Jobless rate below April high...(Sept 2020)

10 - Tax revenue up....(Nov 2020)

11 - Auto Sales rebound... (Oct 2020)